Email marketing may not have the glitz and glamour of social media, but it is still a major contender in marketing. If used correctly, it has proven to be an effective and a reliable method of communication. It is one of the most important tools that a marketer has in reaching their target audience.
Here is a list of the top 10 email marketing tools that will help marketers in reaching their email marketing goals.
MailChimp
MailChimp is one of the favourite email marketing apps there is for any business, but especially for small business looking in to start email marketing with little amount of fuss. It is very easy to setup and easy to use – no need for design or coding experience. Free plans for small businesses with the options to upgrade to get auto-responders, e-commerce focused features and much more to further refine your marketing strategy.
emma
Emma is a versatile email marketing tool that is ideal for small and large businesses. It has as variety of auto-responder options. World-class email design suite, segment builder for easy targeting, a phone and email support to name a few feature highlights. Starts at $89/month, so it bit pricey than the others mentioned here, but definitely worth it.
Litmus
With Litmus you can test and track your emails. It is the quickest way to design, code and test your ideas across 70+ apps. You can also increase your performance of every email by testing across the apps and devices that your subscribers use. The first 7 days of Litmus are free and include testing for up to 200 email previews. Basic package starts at $79/month.
ReachMail Email Marketing
ReachMail is fast and easy to use, it allows you to effortlessly design and build your list and take in the results. It has everything you need from social sharing, customising email to detailed reporting. The Message Testing feature lets you test the subject line, send different messages to a portion of your list to define your subscribers preference. Thus enabling you to send subscriber specific content to get better performance results. Pricing starts at $10/month for up to 7,500 subscribers.
Cake Mail
CakeMail is the best email marketing tool for small businesses. Sending out emails is a breeze, just follow the easy process and watch the results. Integrating Google Analytics, you can analyse your campaigns for better performance, group contacts and discover user pattern behaviour. Basic package starts at $8/month for 500 contacts and can be upgraded at any time. Free trials for 30 days are also available.
Campaigner Email Marketing
This is a well designed email marketing service with 24/7 phone support. It has many advanced features which can be used during the free trial period, you just need to put in a request to have it activated. It has an easy and helpful interface with loads of attractive templates, automation and social integration capabilities. The plan starts at $19.95/month for 1,000 contacts.
GetResponse
With GetResponse you can create professional-grade marketing campaigns and effectively maintains your contact list. It has a great intuitive analytics dashboard that lets you track and optimize your email marketing campaigns. Creating content with over 1,000 free iStock images has never been easier. Package starts at $15/month for 1,000 contacts.
Campaign Monitor
Campaign Monitor has a catchy slogan ‘Send email your customers can’t ignore’, which will excite any marketer. It has an easy to use email builder and everything you need to run beautifully designed, professional email marketing campaigns to grow your business. There is also the feature to send customize and personalize hyper-targeted message – delivering the right information, to your target audience at the right time. The basic plan starts $9/month.
redcappi
Creating professional emails has never been easier, redcappi delivers on their promise. It has a simple interface, integrated with important features like; personalised emails, automated email schedules, expanding your email campaign to your social networks and much more. A responsive support system and free plan for upto 100 contacts.
SendinBlue
SendinBlue caters to building a growing relationship through marketing automation and email campaigns. Here not only can you create email marketing campaigns but also SMS campaigns. There is a feature-limited free plan and a monthly plan that starts from $7.93 for unlimited contacts.
Final Thoughts
When choosing an email marketing tool for your business, it’s a good idea to compare features and price. Most offer free trials for a specific time, at no cost or commitment. Take the time to do the research and find the best one that satisfies your business needs.
