A typical Enterprise site may house somewhere around 10,000 pages. And making these sites search-engine friendly calls for Enterprise grade SEO. But before we go further, let’s take a closer look at what that means.
Enterprise Grade SEO vs “Regular” SEO
When we think of “regular” SEO, we think of an average sized site. This site may have 20 pages they want to optimize. And these pages are most likely unique, which makes optimization clear.
All-in-all, regular SEO is a straightforward process.
But take a site with that houses upwards of 5,000 pages. You now have an Enterprise-sized site. This calls high-level techniques and tools for success.
Why is Enterprise Grade SEO Important?
Large companies in competitive markets need search engine visibility. By not optimizing content, you leave room for other sites to own valuable keywords.
For Enterprise SEO Managers, this means and you need a powerful SEO strategy to outrank competitors.
Here are a few Enterprise SEO aspects to dominate search results.
Keyword Research and Rank Tracking
Before you begin optimizing page content, research your market. Your goal is to discover valuable keywords to target. During this process, you can also track how competitors are targeting keywords.
What to Look For:
- Competitor SEO: Determine how well competitors are optimizing their content. This gives you an idea of competitions search-engine-savvy.
- Page Authority: Page authority tells you how popular page content is in your market. Strong page authority shows your market uses that page as “cornerstone content”. This means it’s a valuable reference – worth looking into.
- Domain Authority: From an Enterprise SEO perspective, you’ll tend to see top ranking sites with higher domain authority. Domain authority reflects how popular a competitor is.
- Search-Match Intent: Search-match intent is the purpose behind a search term. Depending on intent, you’ll want to target keywords strategically. If you’re looking to optimize a white paper download landing page, focus on search terms designed for knowledge. If you’re optimizing a product page, use related search terms buyer research.
Site Auditing – Page-by-Page SEO Review
Keyword research and rank tracking lay the Enterprise grade SEO groundwork. It gives your team a direction to move forward.
Now it’s time to look inward. This is where site auditing comes into play.
Your site audit highlights top performing pages and where your SEO team can make improvements.
Pinpoint pages that are under-performing and look for on-page elements to optimize. On page SEO elements to optimize include:
- Page Title
- Page Description
- Headers and Subheaders
- Page Text
By optimizing these search ranking elements, you’ll boost your pages organic rank.
It will also show you which keywords you’re optimizing for across your site. Cross reference this SEO audit data with keyword research information. You may want to adjust target keywords your page is currently optimized for. This can boost site traffic and click-through rates.
Building the Buyer’s Journey with Optimized Content
According to Content Marketing Institute, almost 90% of B2B Marketers are using content marketing. And one content marketing practice enterprises are making use of is blogging.
Blogging builds the buyer’s journey through trust and knowledge-sharing. But what’s the use of creating valuable content if potential leads can’t find it?
This opens the door Enterprise SEO Managers to work their magic.
Look at your blog SEO score. This shows how well-optimized your blog is for search engines. Blog’s that are well-optimized have a score of +80 percent.
To bring your blog SEO score up, set a benchmark score and optimize any posts falling below that. Pay particular attention to high-value posts – aka popular topics.
There’s a reason why content marketing is on the rise in 2017. It offers a great platform for generating qualified visitor traffic. Make sure blog optimization is a top priority in your Enterprise grade SEO strategy.
Enterprise Grade SEO in 2017
Scaling your SEO strategy is key in 2017. Enterprise SEO managers have to target valuable keywords, audit their sites and optimize marketing material that brings in traffic.
With these Enterprise SEO techniques, your not only increase search visibility, you’re generating business value.