When we Tweet, we want engagement. Retweets, likes, replies…
…They all show communities are interested in what we’re sharing.
But what we all want to know is: how to increase Twitter engagement
So:
To answer that question, we asked Social Media Marketers for their top strategy. But before diving into their answers, let’s cover the basics.
In a rush? No worries. Jump to the expert Twitter engagement tips now.
What is Twitter Engagement?
Twitter engagement is when users interact with your Tweets. This includes:
- Retweets
- Replies
- Follows
- Likes
- Other Tweet Clicks (Hashtags, Links, Avatar, User Name, Tweet Expansion)
For the context of this blog (how to increase Twitter engagement), it’s the number of interactions per Tweet. We can also look at metrics like engagement rate to paint a complete picture of Twitter engagement.
You can check our your account engagements using Twitter analytics. To do this, log in to Twitter, and click on “Tweets” in the top navigation menu. You’ll see engagements and engagement rate data for each of your tweets.
And you can use Pagezii’s Twitter Analysis Report to track your account interactions like retweets, likes, and mentions. You can also track engagements for competitor accounts to see how you stack up in the industry.
Give the Twitter analysis report a test drive here.
So now that we’ve covered the basics, it’s time to learn how to improve Twitter engagement.
How to Increase Twitter Engagement
We asked the experts, and here are their tips. Jump around to each and try them out on your Twitter accounts…
#1 Local Hashtags
Want Twitter engagement? Start by speaking to those around you. Izaak Crook from AppInstitute tells us why keeping it local boosts interaction.
If you’re a small or local business, try using local #hashtags or ‘networking hours’ to interact with like-minded people that are close by. I’ve had some great success with this and it’s super simple.
All you need to do is find #hashtags relevant to your business (chances are there’s a fair few if you have multiple locations) and set up a content schedule around it.
#2 Optimize Tweet Scheduling
Timing is everything when we tweet. Because your audience checks their feeds at specific times. So you have to optimize Tweet schedules with those times in mind. Rich Prime from Minutemailer shares his tip on how to increase Twitter engagement.
We see lots of tweets scheduled through our system and the tip we’d give is simple: timing is everything. If your audience is asleep they’re unlikely to engage.
#3 Pin Top Tweets
You’re missing out on engagement if you’re not using Twitter’s pinned tweet feature. Kristy Gillentine from Drive West shares the power of pinning top tweets.
Leverage the power of a pinned tweet! It’s the first thing people see when they visit your profile.
Use it to spark a two-way conversation. Ask a question or make an offer. And make it clear you’ll engage back when anyone replies to it. When people see you engaging with others, they are more likely to engage with you. Your pinned tweet should be your welcome mat, inviting everyone who sees it to interact.
#4 Share Videos
Your audience see’s the same text-based tweets in their feed every day. So you have to break the mold. Just ask Derek Miller from CopyPress. Here’s his method on how to improve Twitter engagement.
Share videos. 82 percent of Twitter users watch video on the platform. Videos are an excellent way to break the monotony of text-based Tweets and articles that inundate news feeds.
And if you’re curating the video from another creator, make sure to tag that person. Tagging people in your posts will also perpetuate shares and engagement by that user and subsequently, that user’s followers.
#5 Original Photography
Unique content captures user interest over content they’ve seen before. This is how Diana Rohini LaVigne from SMC Health boosts Twitter engagement for her company.
Using images that aren’t stock photos has been a big win for our organization.
We plan photography opportunities for social media as a regular part of our weekly work. Relevant non-stock photos help us engage better with our community. The higher the engagement, the more we can help residents get to the services they need and learn more about preventive health measures to keep them healthy.
#6 Ask Questions
Don’t shy away from speaking directly to your audience if you want Twitter engagement. But how should you do it? Dan Elson from I Am Dan Elson shares tips on how to increase Twitter engagement.
For increasing Twitter engagement, I’d recommend two things:
First, don’t be afraid to ask for what you want. Want a retweet? Ask your followers nicely. You’d be amazed what response you get if you include a call to action.
Second, hashtags are key. Never post without them. Hashtags help people find your tweet within millions. Twitter is a noisy place, so I’d advise using 4 hashtags to help people find your content.
#7 Share Follower Tweets
You have to engage with your followers if you expect them to engage back. Anthony Macri from Accelerated Connections shares an invaluable tip for increasing Twitter engagement.
To guarantee best ongoing engagement from your audience, it’s important to:
First, acknowledge your audience’s content. Share their tweets when relevant on your feed. It makes them feel appreciated and “seen”. It builds loyalty but also shows the human side of the company.
Second, jump on trending opportunities when possible. If a hashtag or topic is trending and relevant to your product or business, use that to take part in the conversation. Make your brand part of the conversation.
And finally, I can’t stress this enough – share content that has value and enriches the life of your customers. It doesn’t always have to be self-promotional content. Make it useful. Your audience will respond to that positively.
Increase Twitter Engagement – The Final Results
Here are the final results from our expert responses:
So:
From the results, it looks like using media in your tweets, including popular #hashtags and @mentions others, and asking a question all boost Twitter engagement.
And what’s great about these techniques is that you can use them in combination.
So start increasing Twitter engagement with these simple techniques.
How to Increase Twitter Engagement from Social Media Experts
The idea behind Twitter is engagement. Your goal is to start a conversation with communities and share valuable information.
So use retweets, likes, and replies as a measure of success.
And with the help of our Social Media experts, you now know how to increase Twitter engagement.
So, what’s next?
It’s time to start your journey to improve Twitter engagement. Watch the Twitter Analysis tutorial and start tracking your success today.