If you are looking to streamline, automate and measure your marketing efforts then marketing automation software is the way to go. It lets you automate repetitive marketing tasks such as emails, social media and other website actions, while giving you an easier and manageable system to track your campaigns.
So let’s get started by looking at a few marketing automation tools.
Marketo – leader in marketing automation
Marketo is renowned to be one of the world’s leading platform in marketing automation for small to large enterprises. It is a multi-functional platform offering marketing automation, customer engagement marketing and real-time personalization. It is an easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue. Pricing is primarily based on the number of contacts in your marketing database, for more details request a quote.
Hootsuite – all in one place
Hootsuite can make connecting with your customers faster, smarter and safer. With Hootsuite’s platform, you get the tools to manage all your social profiles and automatically find and schedule effective social content. Free plan is available to start managing multiple networks, schedule content, and engage with audience. Professional plan starts at $9.99/month.
HubSpot – comprehensive marketing automation
HubSpot offers a full stack of products for marketing, sales, and customer relationship management. It is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. It’s marketing software starts from $200/month.
Silverpop (IBM Marketing Cloud) – marketing automation for marketers
Silverpop now IBM Marketing Cloud, is geared towards marketers who want to increase revenue, improve ROI and operate more efficiently. It unifies marketing automation, email, social media, and mobile. It facilitates in carrying conversations across multiple devices and generates return in building relationships with customers. It is easy to use, has simple implementation and responsive support.
Pardot – easy tracking tool
With Pardot it’s easy to track all prospect interactions on your site – anywhere from downloads to page views. Can customize to set parameters to measure. It is user friendly, has app style interface and does not require a lot of complex training to get accustomed to using its features.
Eloqua – marketing automation tool
Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. Pricing for Basic package starts at $2,000/month for 10,000 contacts.
Act-On – address customer experience
Act-On is a marketing automation platform that helps marketers deliver an outstanding experience for their customers. It addresses the needs of the customer experience, from awareness and acquisition, through retention and loyalty. Pricing starts at $600/month.
PeopleVine – single platform
PeopleVine is a single platform for CRM, marketing, sales and operations. It gives you the tools to engage with your customer in real time, while building rich profiles for targeted marketing. Pricing starts at $250/month.
Route – tool to convert leads into customers
Route is a marketing and sales automation system that helps to convert leads into customers. It is a powerful marketing automation platform that can enable users to send automated emails based on their customers actions. Starting price at $20/month for 1,000 contacts.
Infusionsoft – marketing automation for companies
Infusionsoft’s platform is geared towards small businesses, it provides sales and marketing software solutions combines marketing automation, CRM, eCommerce, and payment solutions. Helps with centralize customer interactions and daily activities, improves conversion rates, capture more leads and start personalised communication based on interaction history. Plans start at $199/month.
Autopilot – automate customer journey
Autopilot is a marketing automation software for email, SMS and direct mail. Visual representation of creating marketing journeys to acquire, nurture and grow customers. Marketers are able to see prospect behavior and create database prospects through social media hashtags and keywords. Base price starts at $20/month.
Right On Interactive – lifecycle marketing automation software
Lifecycle marketing automation software. Visualising the customer journey with the organization to understand and cultivate them. By enabling the customers to move seamlessly through each phase of the lifecycle, finding the right content or connection they seek along the way. This is the strength of Right On Interactive’s Lifecycle Marketing solution. For more details schedule a demo.
Sales Panda – automate your digital marketing 
Sales Panda is an inbound marketing automation software. It helps to create a strong online presence, enhance your website traffic and generate leads. Starting price is $99/month for 1,000 contacts.
LeadSquared – marketing software automation suite
LeadSquared is a Marketing Software company helping small and medium businesses drive revenue by aligning their marketing and sales activities. It’s features include lead capture automation, marketing automation, sales acceleration and analytics. The basic package starts at $150/month. There is a 15 day trial, with no commitment.
