Each month we highlight blogs that hit home on content marketing techniques and strategies. And this month, we came across five blogs that are having stellar performances.
Keep reading to see how these blogs have success with social promotion, SEO, blog design, and more.
Social Promotion – Sendible
Social promotion is a must for your blog. Because it shows your active in communities.
Not only that, but it also builds your follower base making your blog a force to reckon with in the industry.
Just check out how the Sendible team does it. They share their industry expertise with their huge follower base by promoting their blogs.
This builds Sendible’s authority in their industry and has helped them surpass 15K followers on Twitter.
Search-Friendly Writing – Fuze SEO
Do you use your blog as a lead-gen tool? Then make sure you’re writing SEO-friendly blogs.
Because visitors entering your site from organic search are looking for answers. And when you rank high for valuable terms, users will click. This is where you can position your business as the solution.
One blog we saw tapping into this technique was Fuze SEO.
By optimizing blogs for search engines they drive high volumes of quality visitors to their site.
Blog Design – ApplinSkinner
Getting visitors to your blog is hard. So when they do visit, you have to keep them there. And this is where blog design comes into play.
Because keeping visitors on your site leads to further business. If visitors land on your blog and have a great experience, you can bet they’ll check out more of your site.
You can see beautiful design in action on the ApplinSkinner Blog.
Their simple design and layout make it easy for visitors to stick around.
Long-Form Content – Matchnode
Long-form content are posts aimed at providing a complete answer on a topic. It’s a strategy to boost your blog’s SEO, generate social engagement, and build your industry thought leadership.
So how long is long-form content? It varies across every blog. But we’ll classify it here as +2,000 word posts.
And one content marketing team we saw using this technique was home to Matchnode.
By writing detailed content, the Matchnode team is able to hit home on their content marketing goals.
High Post Frequency – OppLoans
You love reading new posts. And so do your readers. So give your readers what they want by publishing content weekly.
High post frequency shows visitors your active when it comes to knowledge sharing. This turns new visitors into returning visitors and builds trust in your brand.
One blog that nails this strategy is the OppLoans blog.
They publish new content almost daily, increasing the opportunity to communicate with prospects.
Top Blog Roundup – June Edition
So there you have it, five new blogs that are doing content marketing right. Check out these blogs to see the techniques discussed in practice.
Also, don’t forget to check back next month for a new batch of top blogs. Maybe you’ll see your blog on the list!