Each month, we gather top digital marketing news to share with you. And this month, we have a fresh batch of must-reads to kick-start summer. Keep reading for the latest in SEO, Content Marketing, Social Media, and UX.
What advanced SEOs need to know about algorithm updates | Casie Gillette, via Search Engine Land
- How to respond to Google algorithm updates when they’re rarely announced or confirmed.
8 Dos and Don’ts for Keeping Up with SEO | Tony Tie via Chiefmarketer
- How to get search engine visibility for the right people at the right time.
Google Rewriting Page Speed Algorithm For Mobile Page Speed | Barry Schwartz via Search Engine Roundtable
- Discussion on Google’s announcement of factoring mobile page speed into its ranking algorithms.
Content Marketing Must-Read’s
The Evolution of Content Marketing: What the 1900s Can Teach You | Brad Smith via Search Engine Journal
- Examples of content marketing throughout the century from John Deere, Jell-O, and Coca-Cola.
6 Things Winning B2B Content Marketers Do That Others Don’t | Devishobha Chandramouli via HuffPost
- A six-point checklist for Content Marketers to have success in B2B marketing.
2017 Mid-Year Content Marketing Checkup | Joe Pulizzi via Content Marketing Institute
- Ideas and questions for your mid-year content marketing checkup (from the Content Marketing King himself).
Social Media Must Read’s
The State of Social Media Advertising | Zach Heller via Business 2 Community
- A quick platform-by-platform guide for success with paid social media.
Stop selling: The hard truth of social media marketing | Dave Burnett via Financial Post
- Tips for keeping your existing social media followers around.
Facebook Ads and Metrics: New Research for Marketers | Michelle Krasniak via Social Media Examiner
- New insights on Facebook marketing top priorities and how you to take advantage of Facebook ads in 2017.
User Experience Must-Reads
Twitter Refresh Aims to Improve UX | Brenda Stolyar via Digital Trends
- A quick analysis of how Twitter’s new look is all about user experience.
Optimizing UX with Chatbots Metrics | Murray Newlands via Entrepreneur
- 10 metrics you’ll need for optimizing your chatbot to improve user experience.
The Importance of Improving UX | Casey Weisbach via Forbes
- How measuring user interactions on client sites has resulted in site improvements.
You Digital Marketing New Roundup for July
That does is for this month’s digital marketing roundup. Tune in at the end of the month for the latest curated content from our ever-evolving industry.