Must-Read Digital Marketing News – October Edition

Must-Read Digital Marketing News

Trick or treat! October is here marking the month of frights and spooks, and keeping up with the ever-changing world of digital marketing can be a scary thing. But we’re here to help.

We’ve amassed the latest digital marketing news from around the web from the past month. All for you. So the scariest thing you have to worry about this month is getting Tootsie Rolls and other terrible candy in your treat bag.

Must Read SEO News:

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Five Trends To Consider In Your New SEO Strategies by Loren Baker via Forbes

The key to long-term SEO success is keeping up with the times. As search engine algorithms change with improved technology, so do your efforts to optimize your site. Loren Baker, Founder of Search Engine Journal and Foundation Journal, talks about 5 trends you need to consider when iterating your SEO strategy.

6 tricky SEO challenges – and how to overcome them by Lauren Gilmore via The Next Web

Lauren Gilmore of The Next Web explores 6 challenges that anyone working in SEO faces today, and explains how to overcome them. Her tips empathize with the idea that what worked in the past doesn’t necessarily work as now. She also provides suggestions to better optimize your site given the current SEO landscape.

The SEO Game: Tips For Ranking Ahead of Your Competitors by Alexander Kesler via Martech Advisor

Alexander Kesler, Founder and President of inSegment contributed a detailed piece on what it takes to optimize your site’s position in SERPs. Use his tips as a checklist and consider his recommendations when creating your site and content.

Must Read Content Marketing News:

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New Research Reveals Habits of Top Content Marketers by Lisa Murton Beets via Content Marketing Institute

Lisa Murton Beets from the Content Marketing Institute reports on the results of CMI and MarketingProfs latest annual content marketing survey. Not only does the article report on survey results, but Lisa has also sprinkled in some tips and suggestions linking to other great resources and guides provided by CMI.

Gated vs. Ungated: What Content Marketing Pieces Generate Leads? by Jeremy Durant via Business 2 Community

Jeremy Durant, Business Principal of Bop Design, shares his considerations on whether you should gate your content to drive lead generation.

Content Marketing – What about Music? by Lauren Pufpaf via Martech Advisor

Most companies don’t consider music as part of their content marketing strategy. Lauren Pufpaf, Co-Founder and CMO at, shares how music is one of the most underutilized yet effective tools for marketing to young adults.

Must Read Social Media Marketing News:

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The Role of Artificial Intelligence in Revolutionizing Social Media Advertising by Boris Dzhingarov via The Sociable

While there may come a time where AI will rise up against us, we’re not there yet. AI is very much still in its infancy and Boris Dzhingarov shares how AI is actually quite helpful and already making an impact in how companies advertise on social media.

‘Likes Lead to Nothing’ And Other Hard-Learned Lessons Of Social Media Marketing by HBS Working Knowledge via Forbes

For most companies, active social accounts is a given. But over the last few years, measuring its impact has been left unchanged with companies no better informed now than they were 3 years ago. This article on Forbes explores how social media marketing can be an ambiguous concept with some objective outcomes, both good and bad.

This 14-Year-Old Founder Explains How To Market to Teenagers on Social Media by Mercer Henderson via Entrepreneur

In the words of Seymour Skinner, “Am I so out of touch? No, it’s the children who are wrong.” Do you or your company relate in trying to market to teens? Mercer Henderson, a ‘teenpreneur’ with two businesses shares how to use social media to market to teens in a way that is organic and effective.

Must Read UX News:

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3 ways augmented reality will transform UX design by Michael Park via VentureBeat

It’s nice to be on the cutting edge of technology. Whether you like being ahead of your competitors or just like new tech, it’s important to embrace the future as technology plays such a large part in our lives. One such future is the proliferation of augmented reality in our day-to-day. Michael Park explores how augmented reality will transform how we design for the user experiences of the not so far future.

Publishers need a new definition for UX: From ‘user experience’ to ‘user expectation’ by Casey Wuestefeld via Marketing Land

With the rise of adblocking software like uBlock Origin and AdBlock, Advertisers have to get savvy with how the reach audiences. Casey Wuestefeld, VP, Campaign Operations at Nativo, a native advertising platform, describes how advertisers have to consider a user’s expectations as a part of their overall user experience.

Mobile UX: Five New Ways To Offer A Better User Experience by Gabriel Shaoolian via Huffington Post

Gabriel Shaoolian, CEO and Founder of Blue Fountain Media, contributed his views to the Huffington Post on how mobile apps can, and are delivering better experiences to their users. If you have an app or are planning on developing one, strongly consider Gabriel’s insights.

Must-Read New in October

We hope you found this news roundup a treat and now have a few more marketing tricks up your sleeve.

Stay tuned to the Pagezii blog for more news, updates, and posts to get the most out of your digital marketing strategy.