On-Page SEO elements are the building blocks behind a high search ranking. And in this post, we’ll cover those on-page SEO elements.
Let’s dive in.
Google uses the page title as the headline in your search result. And because this is the first thing users see between their search and your site, it’s critical to include your target keyword.
Pro Tip: Mention your target keyword early on in the page title. While Google uses page title keywords to understand content, it also uses it for your organic search result headline. So, give searchers instant recognition that your content will satisfy their search.
Next up is your page description. And this element is also used to make up your organic search result – this time as the description lines. So, similar to the page title, it’s important to reinforce your result by mentioning target keywords in this element.
Pro Tip: Just like your page title, try mentioning your target keyword early on in your description. For searchers scanning a SERP, this early recognition will grab their attention.
Your URL slug is the exact address of a page on your site. For this blog post, it’s the bolded text here:
And this is an important on-page SEO element to optimize.
Pro Tip: One way to get a perfect slug score is to make use your target keyword as the slug. You can add text around your keyword in the slug, but I like to keep it simple and focus on the target keyword.
We’re now out of the meta element realm and onto the actual page content. And the first place a visitor will start consuming content is at the page header. So, keep visitors engaging by mentioning the target keyword here.
Pro Tip: Optimize your main header by including your target keyword in the <h1></h1> tags of your page.
Subheaders structure your page and introduce new concepts. And you can sprinkle your target keywords throughout your subheaders to improve SEO ranking.
Pro Tip: While optimizing your subheaders isn’t the highest priority on the SEO checklist, it is good practice. It’s also one of the easiest elements to optimize naturally. To optimize subheaders, mention your target keyword in <h2> -> <h6> elements.
Optimizing your body text is a critical part of on-page SEO. Here your goal is to walk the fine line of keyword density. Where you strategically mention your target keyword throughout the page text.
Pro Tip: Aim for a keyword density between 1 – 2 percent. So if you’re writing a blog post, try mentioning the target keyword once for every 100 words. And make sure to not go overboard here. AKA spam your content with your target keyword. Because this actually hurts SEO efforts.
Last but not least, we have images. And you can search engine optimize your images using alt-text tags.
Pro Tip: To optimize your images, simply use the alt-text tag and mention your target keyword. This tells search engines your images relate to a specific topic. And for visitors unable to see images, this on-page SEO element provides a text alternative.
Start Grading On-Page SEO Elements Today
You now have 7 on-page SEO elements which will improve your rank in search engines if you use them properly. Want to grade on-page SEO elements like you saw here today? Then try Pagezii’s SEO Grader Tool and find out if you’re optimizing elements.