Every blogger has their own unique communication style. At Pagezii, we want to understand how each author’s communication style contributes to the success of their posts. That’s why we’ve created Pagezii Reader Profiles.
Here’s a short summary of how to use them to optimize your blog.
What are Reader Profiles?
The profiles are categories that classify a variety of communication styles that focus on reading ease and subject-matter complexity of the written content. Our Reader Profiles are inspired by standard readability tests (e.g. Flesch-Kincaid, SMOG, Gunning Fog, Automated Readability & Coleman-Liau) to grade content in a systematic manner.
Analyzing Communication Style Using Reader Profiles:
The Reader Profile Matrix shows how Pagezii analyzes and grades content based on reading ease (vertical scale) and content complexity (horizontal scale).
Reading ease shows how easy or difficult your content is to digest for a typical reader.
- Higher reading ease means content is accessible to readers of all levels.
- Lower reading ease means content requires a higher level of reading comprehension from your audience.
Content complexity tells you how difficult a blog’s idea or concept is to grasp by your audience.
- Lower content complexity means your blog has a straight-forward message that any reader can pick up.
- Higher content complexity means blogs are designed for expert audiences that can digest complex subject matter.
Plotting Your Profile
Your Reader Profile is determined by combining reading ease and content complexity scores.
Using Reader Profiles to Optimize Your Blogs
Reader Profiles help you understand how you are crafting content.
You can use this data with Reader Profile Metrics information to optimize your blog. Reader Profile Metrics shows average social shares by Reader Profile. This data gives you an idea of which content style resonates the best with your audience.
In the example above, notice the blog has a collection of different reader profile posts.
- Set 1: “Engineer” posts perform the best. This means the audience likes to read content that has a high-level of subject matter complexity, but at a moderate-level of reading ease.
- Set 2: The next set of high resonating posts are “Executive”, “Analyst” and “Specialist”. This indicates an audience that likes moderate-level of subject complexity, but at varying levels of reading-ease.
- Set 3: “Artisan” posts perform reasonably well. These posts reflect low subject complexity levels, and low reading-ease. Usually posts that are creative and witty on professional subjects fall under this category.
Summary of the Styles
- Broadcaster, Promoter and Communicator: These posts have a direct and easily digestible message. The style works well for posts that are informational in nature and are read by people with limited time.
Executive and Analyst: These posts cover complex subject matter in a standard tone. This style works well for posts targeting business professionals.
Artisan: These posts use complex sentence structure to discuss content. This style of writing works well with startups, creatives and entrepreneurs.
Specialist posts: This style reflects simple language used to describe complex subject matter. It works well for posts used for instructional purposes (giving step-by-step instructions.)
Engineer and Theorist: This style is typical of a technical or an academic blog that talks about advanced subject matter.
Using this information, you can adjust your blog strategy to focus on communicating with your audience in a style they appreciate the most.