Today’s Pro Interview features Teuila Mau, Social Media Content Design Specialist at Corel Corporation.
Pagezii – Teuila, please tell us a bit about yourself.
Teuila – I graduated from Algonquin College with a diploma in Interactive Multimedia Development where I studied both the creative and technical aspects of digital content creation. Just before graduating, I was hired as a Content Management Specialist at Corel and have been there for almost 10 years. Currently, I’m working on a Social Media Marketing certificate through George Brown College in Toronto.
I love all things related to digital marketing and eCommerce. Outside of Corel, I work as a freelancer – helping local startups and small businesses achieve their digital and social media marketing goals.
Pagezii – What got you involved in marketing?
Teuila – Growing up, I was the girl that would print out flyers for garage sales, design her own greeting cards and make posters for friends running for student council. My friends used to call me “The Clipart Queen” because I could always be found making some type of marketing material.
I would even help friends with their business assignments… just for fun! One assignment in particular that made me realize I had a love for marketing involved putting together branding and marketing material for a snow removal company. We designed business cards, letterhead, brochures and even created a small website. Which looked horrible, by the way, since it was 1998 at the time!
Pagezii – What do you do at Corel?
I help plan, design, code and schedule digital content
Teuila – Currently, I am a Social Media Content Design Specialist at Corel. A company with a portfolio of award-winning products that include graphics, painting, photo, video and office software available around the world.
In my current role, I help plan, design, code and schedule digital content. The content not only forms a solid relationship with our users, but also drives traffic back to our websites and increases conversion rates.
Pagezii – How do you use Social Media at Corel?
Teuila – At Corel, we use Facebook, Twitter, Instagram, Pinterest, YouTube and Google+ to increase user engagement and build brand awareness.
One project that I’ve been heavily involved with is the Corel Discovery Center. There, we create both written and video tutorials, write blog posts and host online contests. All of these types of content are then shared through our social media channels on a daily basis. We also run weekly photography challenges, hosted primarily on Facebook.
Corel delivers products that are easy to learn & use.
Over the years, Corel has earned a reputation for delivering high-quality products that are easy to learn and use. That’s why we’ve created the Discovery Center and married it with social media to deliver rich content that we believe our users will genuinely benefit from.
Pagezii – I see you are a Hootsuite ambassador? What does this role involve?
Teuila – Hootsuite Ambassadors are a group of individuals who are passionate about social media. They are also looking to share their own knowledge while advocating on behalf of the Hootsuite brand. You get to know like-minded folks and build your own online presence. While at the same time, providing insightful feedback to help improve Hootsuite products. It’s pretty cool.
Pagezii – What trends do you see in Social Media for 2017?
Teuila – Video will continue to reign. If you’re not currently investing in video content as part of your marketing strategy, you’re already behind. With the explosion of Snapchat, which everyone is now copying, video is taking on a whole new role. Whether you choose to explore options using veteran outlets like YouTube or more recent applications such as Periscope or Facebook Live, video is worth looking at.
Pagezii – Thank you, Teuila, for a very insightful and inspiring interview.