You can slice and dice YouTube Analysis many different ways. From video views to comments to likes vs. dislikes, etc.
But how about how viewers “feel” about your content?
Enter YouTube Sentiment Analysis.
Using the Pagezii YouTube report, you can understand how viewers feel about certain topics. The report analyzes popular video tags within your industry. From this analysis, Pagezii tells you what topics receive positive vs. negative reaction.
Here’s a breakdown of the YouTube report and how to use sentiment analysis to optimize YouTube content.
Pagezii YouTube Report
The Pagezii YouTube report gives you a bird’s eye view of your YouTube Channel.
It shows how many videos you’ve published, your total video views, your channel’s engagement counts and the number of subscribers your channel boasts.
Here’s the Report Dashboard for Acme CRM’s YouTube Channel.
This shows Acme CRM’s total videos, views, engagement, and subscribers. Based on these metrics, Acme CRM gets a YouTube score of 4.2.
The report also shows you the latest, highest viewed and the most engaging videos for your channel and competitor channels. Using this data you can see what videos have received traction in your industry.
And here’s where things get interesting:
We can also analyze how viewers feel about certain video topics. This is what we call sentiment analysis.
A video with a lot of views and engagement doesn’t mean it’s had a positive reaction with viewers. And this is where the video analytics waters get murky. So to help steer your YouTube ship in the right direction, we use sentiment analysis.
YouTube Analysis – Understanding Sentiment
Sentiment means the feeling someone has after an experience. Keeping it simple, we can break sentiment down into positive or negative.
And this is what the YouTube report does with sentiment analysis. It shows you what viewers like and don’t like.
Sticking with the Acme CRM example, here’s what YouTube sentiment analysis could look like.
Here we see positive sentiment analysis for CRM industry. The data to the left shows which video tags receive high engagement.
The data to the left shows which video tags receive the high engagement. To the right, we see sentiment associated with these video tags. Videos focusing on these topics receive a positive reaction.
This data shows us video tags receiving negative reaction.
Data on the left shows the video tags popularity, and on the right, we see the negative sentiment associated with these tags.
Using Pagezii Sentiment Analysis
So, how can we use sentiment analysis moving forward?
Determine a Theme
We can group these keywords together to determine themes across positive and negative sentiment.
Looking at positive sentiment analysis, we see most keywords center around business development. Videos focusing on sales, marketing, and customers all tend to get a positive reaction from viewers.
On the other hand, our negative sentiment comes from tags revolving around topics that are techy in nature. We can classify tags like database, computing, and domain under this theme.
And just like that, we now have an idea what kind of videos get a positive reaction. Moving forward, Acme CRM should focus on creating videos for biz-dev audiences.
A Closer Look
We can also look at individual tags to give us an idea of what our next video should focus on.
In Acme CRM’s example above, “Sales” is dominating engagement in the CRM industry. Because this tag gets high engagement that’s positive from viewers, publishing a video with a sales topic is a good step moving forward.
On the flip side, we see strong negative sentiment associated with the “Computing” tag. This again shows us to stay away from creating videos that are more technical in nature.
Analyzing YouTube Content
You can analyze YouTube channels a number of ways. But how can you use your analysis to shed light on what videos to create moving forward?
This is where sentiment analysis comes into play. Looking at view or engagement totals is useful, but to get a complete picture we have to know if viewers are watching and engaging with our videos in a positive way.
Give the Pagezii YouTube Report a try and learn what video topics get positive sentiment in your industry.